Media Planning

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Choose our AD Operations Services

Traditional ad businesses are no longer viable. Because of our unique approach of embracing global talent from low-cost places and combining it with standardization and process automation to achieve scale and efficiency, we've been able to work as ad-ops partners with several large corporations throughout the world.

Our automation platform integrates with your tech stack to do human-like interactive jobs at scale, allowing your team to focus on more strategic responsibilities.

The Advantages of Our AD-Operations

1. You'll save time in the first place.

Publishers may not have time to devote to ad ops due to their demanding schedules surrounding content production, website management, and other core operations. Outsourcing ad operations frees up a significant amount of time for publishers, allowing them to concentrate on more vital responsibilities.

2. Increased Investment Return

Publishers get devoted specialists taking responsibility and sharing the workload when they hire an outsourced ad operations team. Publishers pay a predetermined monthly/annual fee or a part of their profit in exchange for their services.

Next, an outsourced ad operations team can increase your revenue by bringing technologies you may not have access to as a publisher. Anti-Adblock is one of these technologies. Ad blockers, as we SEO services company in Hyderabad all know, have a significant negative impact on publishers' revenue.

3. Revenue Optimization that is Streamlined

Ad operations include the planning and implementation of ad revenue optimization initiatives. It necessitates subject matter competence as well as a professional demeanour. If you're a publisher with little or no technical knowledge, it can be challenging to promptly get your hands on such jobs.

4. Ownership of Human Trafficking

The technique of creating ad campaigns for delivery via ad servers is known as ad trafficking. An ad trafficker's job entails creating ad campaigns, as well as tracking links and ad creatives. The most crucial task is to improve the clickthrough rate and viewability of advertising campaigns. Ad operations pros have a better understanding of which ad layouts perform better for different websites because they work with several publishers from various niches.

5. More effective campaign management

A great advertising campaign is the result of meticulous preparation and calculation. It necessitates not only ad tech expertise but also industry experience. Campaign management will necessitate the acquisition of new skills for a speciality publisher. An outsourced ad operations team can get up and running quickly while still providing excellent campaign management and optimization.

6. Integrated Performance Incentive

You put a third-party organization in charge of successful ad delivery and revenue optimization when you outsource ad operations activities. Because the third-party company's profit is based on the publisher's ad income, the team is encouraged to put out maximum effort for your website and thus guarantee you the most remarkable results.

7. Constant Checking

Seasonality has a significant impact on ad revenue. It can be sky-high one day and then touch the bottom of the graph the next. Publishers will require someone to monitor and tune campaign performance in this situation constantly.

8. Technical know-how

Ad optimization for a publisher may necessitate a basic or intermediate understanding of website design and management. It includes understanding the fundamentals of languages such as HTML and JavaScript and troubleshooting when necessary. An outsourced ad operations team delivers all of this without affecting your website's design or user experience.

Our Ad Operations' Responsibilities

Examining the Site

A website must be audited regularly to detect and address flaws before they significantly impact overall earnings. Your site will be audited for traffic, user interactions, and ad revenue by a specialized ad operations staff.
Ad campaigns are tweaked based on this information.

Ad Units Can Be Added or Removed

Some ad units could be more effective than others. The ad operations team is in charge of monitoring low-performing ad units and replacing or repairing them as needed.

Ad Performance Optimization

Because each visitor to your website is distinct, marketing campaigns must be appropriately tailored. It includes fine-tuning based on impression cookie data (considering the geographical location and other demographics).
Aside from that, the effectiveness of the creatives is determined by when and where a person sees an advertisement.

Balancing Ad CTR and User Experience

Advertisers using CPC models require not only impressions but also clicks on their ad creatives. Advertisers place a higher value on a website with a high CTR rate. The advertising must be viewable to enhance CTR.
Advertisers are, of course, in charge of the creative, but campaigns must also be optimized to enhance user interest and clicks.